The New Reality
The New Reality

Our Team

The New Reality was founded to build the infrastructure connecting capital to place. Our team combines investment management, financial planning, media, and content expertise.

Lisa J. Heathfield, CFP®

Founder

Lisa is a CERTIFIED FINANCIAL PLANNER™ with deep experience in investment management and financial planning. She founded The New Reality after recognizing that many of the problems people talk about as separate issues — housing, retirement, economic anxiety — are connected by where capital flows and who gets to participate. Her work focuses on building the infrastructure that connects ordinary investors to regional economic outcomes.

Jennifer —

Media & Content Director

Jennifer leads content strategy and media production for The New Reality platform. With a background in journalism and digital publishing, she ensures that complex ideas about economics, investment, and regional development are accessible to everyone — not just finance professionals.