Our Team
The New Reality was founded to build the infrastructure connecting capital to place. Our team combines investment management, financial planning, media, and content expertise.
Lisa J. Heathfield, CFP®
Founder
Lisa is a CERTIFIED FINANCIAL PLANNER™ with deep experience in investment management and financial planning. She founded The New Reality after recognizing that many of the problems people talk about as separate issues — housing, retirement, economic anxiety — are connected by where capital flows and who gets to participate. Her work focuses on building the infrastructure that connects ordinary investors to regional economic outcomes.
Jennifer —
Media & Content Director
Jennifer leads content strategy and media production for The New Reality platform. With a background in journalism and digital publishing, she ensures that complex ideas about economics, investment, and regional development are accessible to everyone — not just finance professionals.